Completed Projects

Taiohi Māori Film Project

Taiohi Māori Film Project

TaiohiMaori
2008 | Mā Te Reo

The project involved the production of three short Te Reo Māori films as a medium of promoting and strengthening the indigenous language of Aotearoa. The films were produced by Justin Gush and funded by Mā Te Reo, providing financial support for community-originated projects that increase Māori language use. 

The project involved Taiohi (youth) in all aspects of production and will be utilised as a communication tool between young Māori. Those involved were provided with the opportunity to gain skills within the field of film-making and the completed films are now available as an educational Te Reo Māori resource.

We believe tools such as the internet and mobile phones provide an opportunity for Taiohi to facilitate communication with each other instantaneously from anywhere in the world. We view these tools as effective mechanisms in the revitalisation and use of Te Reo Māori with our young people.

The short film series is called 'Māori' with each peice targeting key aspects, which are vital to the wellbeing of our Taiohi. The three films are;

  1. Mauri Ora, features local and national musicians on the soundtrack, which provides a Te Reo Māori element with a variety of genres including: Roots Reggae (live band), Hip Hop, R’n’B (digital beats / live singers) and Soul (live harmonies/acoustics). The visuals which bring the music to life are images of our Taiohi Māori living and loving life, participating in activities they enjoy. This shines a very positive light upon our Taiohi and is purely for the purposes of entertaining the eye and encourages our Taiohi to dream.
  2. 'Ko wai koe?', featuring Tiarne Gush (Ngāti Apa me Te Iwi Morehu) who shares her whakaaro on the importance of maintaining strong connections with our cultural identity. Too often young people fall victims to the streets and gang life, through the lack of whānau support and knowledge of the legacy our ancestors have left. Tiarne believes the most important aspects of life for her, is knowing our whakapapa (genealogy), maintaining good relationships with whānau (family), gaining mātauranga (knowledge), seeking the māramatanga (enlightenment), and living a life based on the values and beliefs of Māoritanga (culture).
  3. Te Kaitiaki Matua features Jay Rerekura of Whanganui, Taranaki and the Cook Islands. Jay offers his thoughts on the most important aspects of being a young Māori father, and the elements involved in providing our babies with the best possible start in life. The consistent message throughout this film is the importance of whakapapa and the role we play as mātua (parents), in transferring whānau knowledge to our future generations. Tino rangatiratanga is also addressed, in terms of self determining the future for whānau and how our kids actions are merely reflections of the behaviours and environments they are surrounded by.

Researchers: Justin Gush, Dr Cherryl Smith, Dr Paul Reynolds

Publications list

Taiohi Māori: View Mauri Ora by Justin Gush 

Taiohi Māori: View 'Ko wai koe?' by Justin Gush 

Taiohi Māori: Te kaitiaki matua by Justin Gush